Study of Logos Shows Which Kind Is Most Effective In Branding

Study of Logos Shows Which Kind Is Most Effective In Branding

Is your logo too simple for its own good? To explore whether and when brands benefit more from descriptive or non descriptive logos, we conducted seven experimental studies and analyzed the effect of logo design on brand equity for 597 companies.

Is your corporate logo killing or helping in your branding ?

Are you successful with your company branding?
 
 
 
 
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