It’s about knowing which activities produce results and prioritizing…
Entrepreneurs and sales people only get paid when their efforts produce revenue, not how busy they are, how many meetings they attend, how many emails they read, etc. Every activity must contribute to a customer paying for the product or service, or support closing a deal in a direct way. For them, the day doesn’t begin or end at a specific time, it ends when they have all of their goals finished for the day. There’s always one more call to make or something else to be done. That’s why they get so frustrated when other people waste their time – in their head they could be making money instead of whatever is in front of them. Everything is weighed as an opportunity cost. Time literally is money.
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