Consumers have a long memory, and will test your consistency, based on prior experiences and feedback from peers. A single bad or inconsistent experience will jeopardize their brand loyalty, and a history of positives will generate real “value” that rises above cost and other decision criteria. Yet don’t assume that any of these will override the basic need of every business to be self-sustaining, via revenue to meet expenses over time. I still find entrepreneurs who are passionate about doing good and satisfying customers, but forget to focus on a business model that generates a financial return.
What is your BRANDING Strategy like??
How about trying these Time-Tested branding methods?
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