Given the rise of short-form video, agencies that focus on the format, rather than specific platform expertise, will reap the rewards.
Take TikTok, for example. The platform is known for its short, engaging, creative videos (typically 10-30 seconds long) and heavily relies on trending sounds, styles and themes — the whole point being that watching TikToks is a fully immersive, full-screen, sound-on experience. Meanwhile, YouTube Shorts often feature informational or tutorial-style videos — likely because the audience is being primed to watch Shorts as a lead-in to creators’ long-form content — and they often use a split-screen and are limited to 60-seconds. “Longer shots and slower pace are used to ensure clarity,”
How fast do you take to create short videos? Are you getting help?
