As TikTok has continued to grow in recent years, marketers and businesses have focused on the platform, often as a way to diversify their social media mix.
It’s unclear how much of TikTok’s ad revenue is made up of SMBs as the platform declined to share those figures. That said, the platform is looking to continue to beef up its offering for SMBs with education series as well as working closely with brands when they begin to spend on the platform to continue to improve their experience on TikTok.
Since the early viral success of March 2020, the Sani co-founders have continued to post videos on TikTok, where they have more than 145,000 followers, to help grow their small business and credit roughly 60% of their monthly revenue to TikTok. While they have leaned into an organic versus paid approach, the co-founders have recently started to test putting paid media behind their posts.
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