A recent webinar talked about how companies can prepare for the future and make their storytelling more effective.
The digital world is crowded with distractions. As customers become engaged with more new channels, it becomes increasingly more complex for brands to directly share their story with customers in ways that engage them. To be successful, companies must find a way to tell stories that hold people’s attention and resonate with them. This is more complicated than it sounds. The most challenging aspect of storytelling is creating a plan and a proper strategy to share content pieces, according to Thomas Peham, the vice president of marketing at Storyblok. Peham recently hosted a webinar titled “Shaping the Future of Digital Storytelling” and talked about how companies can prepare for the future and make their storytelling more effective. Below are some of the key points of his presentation.
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