Employers can now view “video resumes” from users looking for work, and candidates can showcase their creativity and social media savvy.
Over the summer, TikTok formalized this process with a program called TikTok Resumes. For four weeks in July, the Gen-Z-centric video-sharing app invited more than 70 million US users to apply for jobs at companies like Chipotle, Shopify, and the Detroit Pistons.
Users posted TikToks listing their qualifications to their public profile with the hashtag #TikTokResumes. And, because this is TikTok, plenty of video résumés also featured a dose of trending music and internet culture.
TikTok made the jobs searchable by company name, location, and experience level, similar to sites like Indeed or Monster.com. Enterprising recruiters could also seek out publicly posted résumés using the app’s search function. Videos posted with the official #TikTokResumes hashtag have amassed more than 349 million views, and TikTok is currently exploring a second phase of the program.
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